#193: How to Create Your Soul-Led Brand with Suzanne Tulien
When is the last time you explored what it truly means to uncover and embody your personal brand? In this episode, we dive into the real meaning behind branding—far beyond logos and marketing—and reveal how each of us already have a brand, whether we realize it or not.
This conversation is all about clarity, alignment, and the power of core values— some of the key ingredients to uncovering your unique soul-led brand.
My guest for this episode, Suzanne Tulien, illustrates how personal branding can spark incredible self-discovery and even life-changing shifts when you really get clear and leverage your core values, and how to create aligned action by taking control of our inner narrative.
In this episode, you’ll learn:
Why building your brand goes beyond media and marketing—and starts with assigning authentic meaning to who you are
How to uncover your core values and use them as guiding principles in life, business, and creative pursuits
The importance of self-awareness as the first step to living and leading in alignment with your true self
How perception shapes your personal brand—and ways you can consciously influence how others experience you
Tools for creating a personal mantra to stay grounded and motivated, even when life feels chaotic
00:00 Discovering and Applying Core Value"
08:53 "Clarifying Your Personal Brand"
15:15 Branding Requires Exploring Your Core Identity
17:11 The Process To Creating Brand Alignment
22:49 Becoming Internally Driven and Aligned
32:15 Clarity, Awareness, and Manifestation
Read the Full Transcript
Christina Barsi [00:00:56]:
Hi, welcome back. This is Barsi, your host, and I have a question for you. Do you know, like, actually know what your core values are?
And if you do, do you know how you're using them and applying them to your life? And if you have a business or even thinking about having a business, do you know how to apply them there? So when I learned how to discover my own core values, it was a really impactful exercise and moment for me. So I actually started to incorporate that into a lot of my own presentations and workshops because I felt that it was so valuable and it was such a useful tool at any stage you're in. But it's so. Especially when you are starting something new or transitioning into something new. So today I have a very special guest with us who is an expert in personal branding. Her name is Suzanne Tulien, and I'm excited to hear how she uses core values in her process. But I know there is so much more that we can learn from her about how to create alignment and gain clarity around building a brand, or maybe just clarity and alignment around how we create action and show up in our lives or in our creative projects. So, without further ado, let's get started.
Christina Barsi [00:02:04]:
Welcome, Suzanne.
Suzanne Tulien [00:02:06]:
Hi, Barsi. Nice to see you and be here with you today. This is awesome.
Christina Barsi [00:02:10]:
Yes. I'm so glad that you're here. Thank you for taking the time to drop all your knowledge on us because I. I think branding is just fascinating. And if you're thinking outside of the box, meaning branding, Right. The process of branding. I think we can all learn and use this in our lives without ever needing to have a business or having. I feel like we can just make use of alignment and clarity no matter who we are.
Christina Barsi [00:02:34]:
What do you think?
Suzanne Tulien [00:02:35]:
I totally agree with you. In fact, whether you like it or not or whether you want one or not, every single person already has a Brand. It's not like we're going to get one. We're going out to, like, Walmart and getting one. Right. We already have a brand. And that's what's so intriguing about this in the work that I do, because people are thinking they're wanting to brand themselves when it's really not that way. It's uncovering and naming and identifying and defining who you already are and giving it meaning.
Christina Barsi [00:03:08]:
I love all of that already because I love helping people understand that it's very empowering, right, to know that you already have everything that you need. It's just about unearthing it or discovering it, identifying it, gaining that sort of clarity. So I'm really excited to talk more about that.
Suzanne Tulien [00:03:25]:
I often will say in my workshops, you know, good news and bad news here. Good news is you all in this audience have a brand already. You already have your personal brand. Bad news is you already have a personal brand. The real question is here is, are you in control of it? And if you are not aware of it, you can't possibly be in control of it.
Christina Barsi [00:03:50]:
Do you say that awareness would maybe be the first step of the process?
Suzanne Tulien [00:03:54]:
Awareness has to be the first step in order to manage a brand of any kind, whether it's a corporate brand with an entity that you're thinking of as a brand or your personal brand as a solopreneur or a person who lives and interacts in a community, who has family. Right. That everything about you that they know. Let's just define brand and maybe that will. We're going to jump ahead a little bit since we're already there. Right?
Christina Barsi [00:04:19]:
That's okay. Yeah, let's go for it.
Suzanne Tulien [00:04:21]:
So a brand is just a perception. That's all it is. So how am I out there marketing something that I have not yet fully defined? Branding, the verb is assigning meaning to that perception. What do I want others to perceive of me? What is my authentic truth? Who am I really? And how do I want to be perceived in that authenticity? Well, I have to name it in order to really begin to behave consciously, strategically and deliberately in that way. Does that make sense?
Christina Barsi [00:04:59]:
So it's almost like learning how to be our most authentic selves and present that to the world.
Suzanne Tulien [00:05:05]:
It's learning. Yes. Naming it. You know how scientists, the first thing they do when they discover or uncover something is they name it. And when you name it, you give it meaning. Right. So when you begin to name those core values, your brand style, attributes, what makes you truly different? And you really get those in a construct that's clear to you, then you can begin discerning differently about everything you do in your life to be more in alignment with who you say you are.
Christina Barsi [00:05:36]:
Wow. Oh, there's a lot there I am. If no one scratched the surface of this for themselves yet, I could see where it could be a little bit overwhelming. So I know we are just diving right in, but can you define. Let's start with the definition of what core values are. If no one's ever heard that before.
Suzanne Tulien [00:05:52]:
Yeah. So core values in the personal brand sense really are your guiding principles. I often describe it as these attributes that you tend to find yourself leaning into that you want more of. Let's say you find a set of attributes in a person you've just met, and there's something about that person that you're just leaning into. You want to be around them more often. Name it. Try to figure out what that is, because that's a core value of yours as well.
Christina Barsi [00:06:21]:
Can you give us an example?
Suzanne Tulien [00:06:22]:
Like, one of my core values is consciousness. Different. It's different as a core value, but I love being aware and being keenly aware of surroundings, my emotions, my. I'm just like super hyper present. And when I meet other people that are that way, I just. I'm like a magnet to them. I mean, I just feel like I get them, they get me, and that's something that I truly value.
Christina Barsi [00:06:50]:
Right.
Suzanne Tulien [00:06:50]:
So I want to surround myself now around people who are that way. I seek them out, and when I find that person, I want to befriend them. You know, I want to hang with them or I want to learn from them more. So that's just a quick example of. I know a core value is of mine because I'm finding myself seeking out those types of people.
Christina Barsi [00:07:09]:
Yes. That's a wonderful example. And I like that you used one that you personally felt was maybe not as usual, because it's a little deeper. I tend to be in the same vein of depth, and it's hard to identify those. We feel like they're maybe esoteric or they're somewhere floating around. But you did a great job defining it, and I relate to that one quite a bit. And I think people listening will as well. So that's a great one.
Christina Barsi [00:07:32]:
I think some simplified ones too. Simplified. I'm doing the air quotes.
Suzanne Tulien [00:07:36]:
Basic.
Christina Barsi [00:07:38]:
Yeah. It might just be like a lot of people want, you know, peace or safety is a big one. I notice when. When we start to identify what safety really means for us, especially women, that tends to be on the list.
Suzanne Tulien [00:07:51]:
So as women, then if you really value safety, and that's one of your core value values, then I would highly recommend that you define it for you. Because everybody has a connotative and a denotative kind of sense of understanding that term safety or any term.
Christina Barsi [00:08:07]:
Sure.
Suzanne Tulien [00:08:08]:
The denotative is the dictionary definition.
Christina Barsi [00:08:10]:
Right.
Suzanne Tulien [00:08:11]:
The connotative is how we have experienced that word and when we hear that word, what it means to us. Right. One of the really incredibly deep pieces in the process I deliver to my clients are that we always define those attributes that we create for ourselves, because that tells a story, it tells a narrative around how we show up in that space of consciousness or safety.
Christina Barsi [00:08:37]:
Right.
Suzanne Tulien [00:08:38]:
Whatever those terms are, then we can be more conscious, strategic and deliberate and reacting and acting in that space.
Christina Barsi [00:08:44]:
So that really helps with the defining part. Right. Really defining what those words mean to us so we can reflect them out clearly. Right. Am I getting that right?
Suzanne Tulien [00:08:53]:
It's so that it's not just a mush of I value a lot of things, but what are those top four or five things that I want to lean into more? I want to create more in my environment? Because once you're aware of them, you can begin manifesting them consciously. Right. It's just the law of attraction. It just happens that way. So that's kind of the goal, is to get the clarity of all of these pieces that make up your personal brand so that we can then step into it very consciously.
Christina Barsi [00:09:22]:
I love this as a form.
Suzanne Tulien [00:09:23]:
I'm just probably rocking your world around brand understanding.
Christina Barsi [00:09:27]:
Yeah. And I should have asked, and I'll say it now, maybe is for everyone who's listening to kind of throw away everything you think you know about branding and listen with open ears. I'll say. And open eyes. Figuratively.
Suzanne Tulien [00:09:41]:
Right, Right.
Christina Barsi [00:09:42]:
And like, hear it from a place of zero in a way so that you can really connect with the messages that you're sharing and the formulas or strategies that you're sharing and maybe even change the word branding for yourself and apply it to what it could mean to you. Like I said, not every one of us has a business or is trying to have a personal brand. But like you said, we all already have a brand. So I think clearing the slate a little bit in our minds about what we think about that to hear this from a place of, how does this apply in my life? And just take what works for you and let the rest go. Basically.
Suzanne Tulien [00:10:15]:
Well, when you think about it, and I think that I'm so glad that you said that about wiping the slate clean, because that's been my pain point in my business is really fighting through the misunderstanding of what branding is and really getting to the reality of it being the process of assigning meaning. When companies do it, they're not just creating a logo, they're creating a meaning. They're creating a value position that then the logo then begins to represent. So the logo isn't your brand ever, ever in and of itself, ever. It is what the log stands for or comes to stand for after people have transactions with you or even meeting you. Right. Because a brand is just a perception. And I meet you once, then I have a perception.
Suzanne Tulien [00:11:06]:
Right. If I meet you over and over and over again and have different transactions with you, I'm developing a belief system around your personal brand.
Christina Barsi [00:11:14]:
Right.
Suzanne Tulien [00:11:15]:
Because I'm perceiving you all the time.
Christina Barsi [00:11:17]:
Right. And I like the word perceiving in place of judgment.
Suzanne Tulien [00:11:21]:
Yeah.
Christina Barsi [00:11:22]:
Because I think a lot of people jump to judgment around that. Like, oh, where everyone's judging you. But I like it. Everyone's always perceiving you in some way.
Suzanne Tulien [00:11:29]:
And you can take control of that.
Christina Barsi [00:11:31]:
Yes. And that's very powerful and empowering.
Suzanne Tulien [00:11:34]:
Yes.
Christina Barsi [00:11:35]:
I love that.
Suzanne Tulien [00:11:35]:
And I gotta preface that by saying we can't necessarily change what someone's thinking. We can enable new thoughts as much as we can control our own behavior and how we're delivering ourselves into their perception. Right. That's a whole other podcast.
Christina Barsi [00:11:54]:
Right. But I'm glad you said it, though it is worth saying when we're saying, you know, what you can and can't control. I talk about this a lot too, is, you know, you do have to give away some of that control. Meaning, don't worry about it, take it off your plate. Almost like it's just not part of your responsibility. People will take what they want. Similar to what I just stated about this episode. Right.
Christina Barsi [00:12:16]:
Like, take what works for you. You're gonna have to let go. Whatever doesn't resonate. That's just. We know that you and I walking into this. Right. Kind of the same thing with any type of perception, we have to let go of the other piece that we can't control. So I think it's worth saying one.
Suzanne Tulien [00:12:32]:
Of my first books, it's an ebook, actually. It's called the Six Myths of Small Business Branding. But one of those myths is no brand is universal. So knowing that you're never, ever, ever going to please everyone or be attractive. Right. In terms of perception to everyone is so liberating.
Christina Barsi [00:12:55]:
It is. It's this idea of People say, you know, niche down, niche down. And it's frightening as a business owner starting out, to let go of all that, you know, what in your mind is like extra money or opportunities or, you know, but you can't serve everyone ever. And why would you want to? That's so much. That's just too much. It's overwhelming. But I get the inclination of wanting to.
Suzanne Tulien [00:13:18]:
Right.
Christina Barsi [00:13:18]:
Yeah. I'm going to shift gears just a little bit because I want to hear more about you and your background and how you started to do this work and sort of your point of inspiration. Do you mind just sharing with us where you're from and what you did before and how you ended up where you are today?
Suzanne Tulien [00:13:33]:
Gosh. Where I'm from, if you want to go way back, I'm from Ohio. I'm a Midwest gal. I did get a degree in communications and minor in graphic design and psychology. That degree happened in Mobile, Alabama at the University of South Alabama. And so I have been at the start of my career, I've been in marketing communications, pr, graphic design field. Right. Let's just say that that whole communications kind of expression, outwardly external expression of information, and moved to Colorado, thank goodness, because this is where I should have been born.
Suzanne Tulien [00:14:07]:
I'm in Colorado Springs and I'm a mountain gal. I'm a fly fisher woman. I love golf. We're outdoors all the time. That's just who I am. But I left corporate America. I was creative project manager for a marketing firm that was acquired by a very large organization to be the marketing arm of this large organization was a consulting firm. And they grew through acquisition, took about two years and they bought 13 companies.
Suzanne Tulien [00:14:31]:
So I learned a lot about inculcation of brands into one company. Right. Cultures and just systems and processes and leadership styles and like, what do we stand for now? We don't even know who we are. We're having a, you know, a crisis here, an identity crisis. Yeah, it was crazy. And then I decided that with all that chaos, that I was going to go out on my own and I end starting my own design firm because I was in the industry.
Christina Barsi [00:14:56]:
Right.
Suzanne Tulien [00:14:57]:
That was the easiest way for me to start working with clients. And I started a boutique called ID by Design. And it was focused on corporate identity design and collateral pieces. And then my third year into that, I grew about 30% every year. And that was just still only me. I mean, I was so busy, it was exhausting.
Christina Barsi [00:15:14]:
But I know that feeling.
Suzanne Tulien [00:15:15]:
What I realized with my clients in designing these visual icons that represented their brand is that they were a little apprehensive taking on these new images because they were so more modern and like, let's say up level than they had known themselves to be visually. And so yeah, so I realized that all I was actually doing for the client by designing an upgraded look and feel was putting lipstick on the pig, so to speak. And I wasn't helping them build their brand, I was just helping them up level their visual look and feel. They didn't know who they were. They couldn't even identify the core values, their brand promise, what made them different. Right. And I just had what I call a bfo, a blinding flash of the obvious and realized, you know what, I'm doing you a disservice presenting you with this facade, this new look and feel for you to step into when you didn't even know who you were yet. Right.
Suzanne Tulien [00:16:19]:
And these are companies from startup all the way to maybe 20 year old companies and they had never done the formalized identifying and defining and aligning themselves to a particular brand value position.
Christina Barsi [00:16:32]:
Right, right.
Suzanne Tulien [00:16:33]:
So that was my aha moment. And I said, you know what, I'm not designing your logo anymore. I'm not doing this anymore. But I'm going to help you build your brand. I'm going to help you get clear on who you are as a brand and what makes you different and you know, what you stand for. So that's what it's all about.
Christina Barsi [00:16:48]:
Wow, that's so cool. Thank you for sharing that story in the way that it just sort of naturally progressed into this realization. I love what you call it a blinding blinding moment.
Suzanne Tulien [00:16:56]:
Flash of the obvious.
Christina Barsi [00:16:57]:
Blinding flash of the obvious. That's fine. I'm going to steal that because I like it. But so were the brands sort of noticing through your imagery that they weren't as clear as they thought they were, or was that okay?
Suzanne Tulien [00:17:11]:
You know, I would go through an intake with them and ask them all kinds of really defining questions that I needed to know in order for me to create an image that was clearly going to represent them in fact in their future self. Basically because they were evolving, they wanted to evolve and get to the next level. When I realized that they couldn't answer those questions distinctly or that the, let's say one partner answered it one way and another partner of the business owner answered it another way, or that their employees answered it completely different, I knew there was lots of incongruencies in there and that we had to somehow identify a way to align their thinking and who they were. That's How I developed the brand DNA process.
Christina Barsi [00:17:54]:
Okay, tell us what that is.
Suzanne Tulien [00:17:55]:
Yeah. The DNA piece is dimensional nucleic assets of an organization. And so that's when we wrote the book Brand DNA, and that was directed towards companies with employees. And what it is is just a process, like peeling an onion helps flush out all those attributes that make up the DNA of the organization. And so when they're clear on that, they can infuse it into the hearts and minds of their audiences, their employees, their communities, their customers.
Christina Barsi [00:18:26]:
Yes, it's a cool acronym. Did you create that yourself or.
Suzanne Tulien [00:18:31]:
Yeah. So you can't trademark DNA. You can't because it's. It's like a household name. Right. So we developed the. What it meant to us, our particular way of developing this process, and it became a thing. So now you see it everywhere.
Christina Barsi [00:18:46]:
Very cool.
Suzanne Tulien [00:18:49]:
I have trademarked dimensional nucleic assets, but I cannot trademark the. Just the DNA.
Christina Barsi [00:18:55]:
Yes. And I noticed that in your book. Suzanne was very kind and sent me her book that I'm diving into. There's lots of exercises, and if you like workbook style, I suggest going through it and taking your time and just doing things step by step. But I'm enjoying it. So I just wanted. What we're going to talk more about your book called Personal Branding Clarity.
Suzanne Tulien [00:19:14]:
Personal Brand Clarity. Yeah, that's the second one, you know, major book from the DNA I was just talking about. This one I sent you is really for the solo professional. Yeah.
Christina Barsi [00:19:24]:
Oh, great. And I think we have more of those in this listenership. But yeah, that's a great one. And I. Sorry I missed. I said branding, but it's brand clarity. So thank you for correcting me and good to know there's another book out there for those of you who might be even in a job that you feel might have some unclear. I'm sure it's helpful for an employee to read, too.
Christina Barsi [00:19:43]:
Yeah.
Suzanne Tulien [00:19:44]:
I actually do personal brand leadership workshops for organizations with sales teams or management teams, even just the employee who's not yet in management or supervisoring position. And they get a lot out of it because it's about owning your own leadership style and really stepping into what that looks like so that you can become the owner of your own brand, basically?
Christina Barsi [00:20:08]:
Yeah. That's amazing. Can you share with us maybe some really great, like, transformational stories? Like, was there anyone that you've worked with that had, like, major epiphanies or, like, oh, we're going to change everything. Like, we didn't realize we were representing ourselves one way or just had some Fun exploration with you.
Suzanne Tulien [00:20:26]:
Oh, there's so many stories, but I'm trying to focus on then just the solopreneur kind of for your audience. I've had a couple of people literally get through my course and quit their jobs and it just change gears because something came up within them that they realized they were not satisfying and that they were doing what they were doing because one of their parents thought they should or something. Right. Someone else impacted them and they thought they should go in that field or they just weren't clear on themselves and who they were, and they just made that decision and said, I'm in the wrong profession and this is where I'm going. And we're hugely successful at doing that from just this deep dive work, because it is deep dive. It's so much more than your job. It's who you are as a person.
Christina Barsi [00:21:17]:
Yes. Thank you for sharing that. Because I think that that is what I want to get to in this episode is I want people to understand that if you do this type of clarity, work with yourself, like it starts with you. Right. It starts with sort of an inside out experience that really can transform your life. It can really change the way you start showing up and the way you make decisions and the actions you put to your day to day and big term, you know, short term and long term. So I know you said that very quickly and in a short, you know, statement about, yeah, people just, you know, they just quit their jobs and change their lives. But it's.
Christina Barsi [00:21:53]:
But it's a big, big deal when that happens. I've had clients that have done. I think every client I've worked with has done that, which is kind of cool. Everyone's switched. They just transform their lives after they do a little bit of work. So it's worth it.
Suzanne Tulien [00:22:06]:
There's one warning I have about this process, though I'd like to share, please, is that you just might fall back in love with who you are, and that changes everything.
Christina Barsi [00:22:17]:
That's beautiful.
Suzanne Tulien [00:22:18]:
Yeah, that's what I love to do it. And I love seeing the transformation with my clients. It's just so gratifying.
Christina Barsi [00:22:24]:
I relate to that when I get to coach. It's really lovely to see people like you said, fall in love with themselves and remember that, you know, they have a lot. They have a lot there and a lot to leverage, and then they can have what they want in life. It's pretty amazing.
Suzanne Tulien [00:22:41]:
So I often talk a lot about being less externally impacted by your environment. Externally.
Christina Barsi [00:22:48]:
Right.
Suzanne Tulien [00:22:49]:
Everything that's out there in being More internally driven. So when you can get to that space of being internally driven because you're clear on what you stand for and what you know about to be true about who you are, you do start discerning differently. And when you make different, conscious, discerning decisions that are on brand, then you are a conscious manifester of what you want in life. So it's just this clarity piece that really helps anybody begin to question how they're acting and currently acting and behaving. Is it or is it not in alignment with who I believe myself to be? And you're less and less impacted by the external environment and having this roller coaster ride based on what happens to you externally. And you're more and more on a track that's smooth and you have less lows and more peaceful highs. Right. Because you're more in control, because you've manifested a lot of what you're wanting, because you're thinking about it more about who you are.
Suzanne Tulien [00:23:54]:
You're thinking about those qualities, those value attributes, the brand style attributes, you know, what makes you different. So that brings confidence.
Christina Barsi [00:24:03]:
Right.
Suzanne Tulien [00:24:04]:
So it's all these pieces in this process that really help you uncover, you know, well, at the very end, we uncover why you exist. And that's a big statement to craft and it's so empowering that is huge.
Christina Barsi [00:24:19]:
To at the end discover why we exist. Why you exist, it's purpose. Right? Like what is the purpose, purpose at the core of who you are, would you say?
Suzanne Tulien [00:24:28]:
Yes. And it gives you guidance, it grounds you. And there's a brand platform, what I call it in the personal brand, it's called a mantra. And you create the mantra and then you create your brand. Why statement in this process, is this.
Christina Barsi [00:24:44]:
Different than a mission statement or is it similar or just something for yourself?
Suzanne Tulien [00:24:48]:
Yeah. You know, a mission statement for businesses is a reason for being so. Yes, it's the why you exist, why you exist, not necessarily why you're in this business. Because you, the entity in and of yourself would be that way in any business.
Christina Barsi [00:25:04]:
Right.
Suzanne Tulien [00:25:04]:
You're the one that is solid, you're the one that's consistent.
Christina Barsi [00:25:09]:
So help me. I still want a little more definition around mantra specifically, like how do you create this and use it as a tool?
Suzanne Tulien [00:25:17]:
Yeah. So the mantra I call is like your cheerleader cheers for yourself. It brings you back into remembering who you're saying you are.
Christina Barsi [00:25:27]:
Right.
Suzanne Tulien [00:25:27]:
Because we all, we're human, we all get in a funk, we all get off the alignment. That's okay. We just remember our own mantra minus Consciousness, inspiration and growth. When I remember that, that's who I am. That's not only what I do for myself, but I do it for others. And that's in my promise is an expansion, is a statement that's expanded from the mantra. The mantra is something I can remember really quick. It's a tool that gets me back on track.
Suzanne Tulien [00:25:57]:
I'm here because I'm about consciousness, inspiration, and growth.
Christina Barsi [00:26:01]:
Love that. So that's super. It's for us. It's for the individual to leverage. Right. To use for ourselves. And I like it as a grounding statement to align and remember and get back on track. And that's lovely.
Suzanne Tulien [00:26:14]:
You'll see a lot of examples in the book. A lot of people come up with acronyms.
Christina Barsi [00:26:18]:
Oh, cool.
Suzanne Tulien [00:26:18]:
One gal came up with care, C, A, R, E. And that all meant something, right? She spelled out the words which mean something, but she could remember. She's all about care. She's a nurturer. She's one of those, you know, that just loves helping people.
Christina Barsi [00:26:34]:
Yeah, I love that. And so that brings me to wanting to ask, you know, what is like one or two steps or exercises someone can do for themselves right now? Someone who's listening.
Suzanne Tulien [00:26:44]:
Yeah. Well, we started the conversation off talking about core values. That's the first step, really, is to uncover what those are. And a lot of people have a hard time trying to figure that out. So I do have an activity and exercise in the book to help me really flush that out. Even before that, there's a personal brand assessment tool that is really good to do. It's like, I don't know, 12 or 17 questions that are yes and no questions. And what they do is they prompt you to really think about, wow, I've never thought about that.
Suzanne Tulien [00:27:16]:
Or no, I don't have that in place. Or no, I don't have this set of core values. Or, you know, it really makes you begin to think where your gaps are in showing up authentically. Because we cannot also show up authentically if we don't know who we are.
Christina Barsi [00:27:33]:
Right, right. Yeah. Interesting. Okay, so you're going to have to get the book to figure it out.
Suzanne Tulien [00:27:39]:
I do have a freebie that I can talk to you about when we're ready to get to that section.
Christina Barsi [00:27:45]:
Yeah. Do you want to share that? What that is?
Suzanne Tulien [00:27:48]:
Yeah, it's called the Personal Brand Kickstarter Toolkit, and it is on my website, there's a tab called Kickstarter. Click on that and just sign up for it and you get. I think there's six resources in there that help you begin to think differently about who you are and how you're showing up. And it includes that assessment tool.
Christina Barsi [00:28:06]:
Fantastic. Okay, so go check that out. We'll put the website in the show notes. I also noticed you have a course, a digital course, right?
Suzanne Tulien [00:28:13]:
Yes, I do.
Christina Barsi [00:28:14]:
Do you want to share about that? Yeah.
Suzanne Tulien [00:28:16]:
It's five modules. There's a workbook, downloadable workbook. It's about 60 pages of exercises. It is this entire process designed for the solopreneur, which means you can be a broker because you own book of business, real estate, practitioner, coaches, consultants, speakers. I mean, anyone who really wants to just get clear on what do I stand for? It's great to have this clarity so that then you can properly market with the aligned narrative. Right. Most people are chasing their markets. Right.
Suzanne Tulien [00:28:48]:
They're throwing stuff out there without a congruent plan. But when you know who you are, you stay within a construct and a narrative to help describe that and create that differentiation. But the course itself is www.personalbrandpresence.com. and it's for those who love the visual because there's video. I am guiding you the whole way. So you'd see me many times walk you through the whole process, handhold you, basically, and give you lots of examples. And it's just a wonderful multisensorial experience versus just reading it from the book.
Christina Barsi [00:29:25]:
Yes. I love digital courses, so I was excited to see that you had one. So I wanted to make sure we shared that because it is really a different experience when you take a course with someone. They really get to know you and your voice and physically. Right. They get to see and hear you.
Suzanne Tulien [00:29:39]:
Yeah.
Christina Barsi [00:29:39]:
It feels more guided. And I. Every course I've taken, I do enjoy that process. And it's a little different than reading a book, so you have some options. I just want people to know that you do.
Suzanne Tulien [00:29:49]:
Yes. And I do coach privately, too. When on one.
Christina Barsi [00:29:52]:
Oh, great.
Suzanne Tulien [00:29:53]:
Yeah.
Christina Barsi [00:29:53]:
Yes, yes, yes. So again, we'll put all of that in the show notes so you're accessible for people to find you in the ways that make sense to them. One thing I want to touch on a little bit more is this idea of attraction and manifestation. I think there are some stigmas around manifestation, so I would love just your definition and clarity around what that means in this context.
Suzanne Tulien [00:30:14]:
Wow. So it means intention, or I guess the manifestation is the lagging indicator of your intention. So it's the result.
Christina Barsi [00:30:24]:
Right.
Suzanne Tulien [00:30:24]:
Of the clarity of your intention. And this book in what I Do for a Living is Helping people get that clarity so that they can better again discern the things that they're doing in life or going after, so to speak, and realizing whether it's on brand or off brand, so they stay on a path that is in alignment with who they are. And when you're in that higher vibration, because you're in alignment, you begin to attract those things that you want to align to.
Christina Barsi [00:30:55]:
Right.
Suzanne Tulien [00:30:56]:
Same thing works for the other side of it too, though. It's not just because you're thinking positive or you're thinking in alignment. So know that if you're experiencing something in your environment right now, it's because there's some like, let's say it's negative to you. You perceive it as negative, then there's some blockage, there's some energy, lower energy vibration that's happening. It could because you're confused or not clear or overwhelmed or whatever it might be. But getting this clarity helps you then become more focused and intentive. Then you can begin to put yourself back in the driver's seat of your life and being more, what I said earlier, more internally driven than externally impacted.
Christina Barsi [00:31:42]:
Wonderful. That's a great explanation. I know I gave you a big question there. It's hard to define that, but I think you did a wonderful job because I love that you brought up the negative. Because we always are participating in what we experience.
Suzanne Tulien [00:31:56]:
Absolutely.
Christina Barsi [00:31:57]:
And that's what manifestation really is. It's just like you said, it's even if we're unaware about what we're intentionalizing, there's still things that are going to be created in our lives as a result.
Suzanne Tulien [00:32:09]:
Our manifestations are those indicators.
Christina Barsi [00:32:11]:
Right.
Suzanne Tulien [00:32:12]:
That tell us if we're on brand or not. Yeah.
Christina Barsi [00:32:15]:
And what a great way to bring it back to, you know, clarity and awareness. Because if you start paying attention to where things are off instead of sometimes we just feel like we're feeling it and going, oh, like, why is this happening? And we don't feel empower of the negative. And I think we more often don't feel empowered when we're experiencing negative things. So I like that you worked that into this conversation. Because, you know, like I said, manifestation is often spoken about in this sort of like, woo, woo, you know, into the light kind of way, which it also is. I love stuff like that. Everyone knows I'm also an energy healer, so I'm all for manifestation. But I think it's important to understand how that works into the everyday and where we are a part of that process.
Suzanne Tulien [00:33:00]:
And when you really look at the science. If you're science based. Right. Then you have to understand quantum theory.
Christina Barsi [00:33:07]:
Right.
Suzanne Tulien [00:33:08]:
Because it's all about how we manifest and how things get manifested. And it's much more than woo woo, that's for sure. There's a lot of physics behind it.
Christina Barsi [00:33:18]:
Yes, thank you. I became very interested in physics for a while because it's a solid way to learn about life in an internal way. Actually, if we look at it like that, we're like realize that that's the science part of it. So it's not just things we made up in our heads.
Suzanne Tulien [00:33:34]:
It's funny, that makes me think of. I told one audience in a workshop I was doing on the personal brand that this book or this process is kind of the gateway to the spirituality of it, to getting into that space and really understanding it. Because the clarity this brings you is like, oh, yes.
Christina Barsi [00:33:52]:
When we have experiences like that, it feels so spiritual. Right. I know. Because we're connecting. We're connecting to ourselves in a way that we haven't before. And then you start connecting to the world in a way you haven't before. So that's a really powerful process.
Suzanne Tulien [00:34:06]:
It is, yes. I wish everybody could experience it.
Christina Barsi [00:34:09]:
Yeah. And it's a choice, you know, you get to decide if you want to do the work and try something different and try a different way of approaching yourself in your life. And, you know, that's why we're here as a podcast, is to introduce all the different ways you can decide to do that. So I appreciate you sharing it from this sort of brand perspective because we hear that word thrown around a lot lately, especially with social media and everyone wanting a personal brand. So I think it's a nice way to.
Suzanne Tulien [00:34:39]:
You don't build your brand in media. You don't build it through marketing. You build it by assigning meaning and then aligning to that and creating actions and behaviors that are consistent and congruent with.
Christina Barsi [00:34:51]:
Exactly. Yes. Thank you. Thank you for that. I know we mentioned that you have a website. Can you tell us how we can connect with you there and any other ways we can connect with you?
Suzanne Tulien [00:35:01]:
Yeah, I'm at brandascension.com and that's where that Kickstarter toolkit tab is that you can sign up for. And I'm also on Facebook under Brand Ascension. I'm on Instagram and LinkedIn. Come visit me and Share and Join. You know, connect with me on LinkedIn too.
Christina Barsi [00:35:20]:
Thank you so much for all of this defining and going through the process with us and sharing your knowledge on what you've created and how you help. And I just appreciate you sharing and being here with us.
Suzanne Tulien [00:35:30]:
Well, I'm so glad you asked and that you're interested and that you're digging the book so far. I can't wait to hear more from you about what you are uncovering for yourself.
Christina Barsi [00:35:38]:
Yes, I will be in touch. I will definitely let you know. Great. Thank you.
Suzanne Tulien [00:35:42]:
Thank you.
