#188: Five Grounding Ways Podcasting Supports What You're Building Next
So you’re thinking about podcasting....this is an exciting place to be but it can also feel a little...overwhelming. The beauty of making this decision is that when you choose podcasting, you are choosing to create a foundation to build from and your own ecosystem!
When you choose to start with audio podcasting - you’re choosing your voice. Your message. Your growth and your expansion. Podcasting has been my not-so-secret weapon to shifting into my next-level version of myself time and time again.
The good news is the medium is only growing and there is plenty of room for you - with the right guidance. Start listening and I’ll show you how podcasting supports what you’re building next.
In this episode, you’ll learn:
How podcasting becomes the foundation you get to build everything else from
How to build your foundation to support your nervous system and keep burnout at bay
How it creates momentum that is joyous, sustainable and works with your energy as you take steps towards creating your empire
Why video-podcasting as your first step may not serve you well in where you are in the journey
How podcasting opens door you didn't even know you wanted to walk through
00:00 Podcasting: Your Growth Catalyst
04:13 Podcasting vs. YouTube
06:16 Strategic Audience Growth Explained
12:04 Podcast with Purpose and Authenticity
15:06 Podcasting for Growth and Discovery
18:29 Podcast Restart: Finding Clarity
24:48 Building Engagement and Scaling Foundations
26:34 Building Connections Through Podcasting
31:30 Permission to Dream Big
37:34 Taking Your Next Step
Read the Full Transcript
Christina Barsi [00:00:00]:
Hi, welcome back.
Christina Barsi [00:00:58]:
So if you're listening to this episode and if you've listened to a few of the most recent episodes that I've put out, you might be thinking about podcasting. And this is a very exciting place to be, but it can also feel a little overwhelming. But the beauty of making this decision is that when you choose podcasting, you are choosing to create a foundation, not just quote unquote content, meaning you are choosing your voice, your message, your growth, your expansion. And podcasting has been my not so secret weapon to shifting into my next level version of myself time and time again. It has always met me where I am in the moment and then helped me kind of grow that and evolve into my next level version. And the good news is the medium is only growing, which means there's plenty of room for you. I wouldn't worry about saturation and things like that. It's good when things are going well because it means that it will continue to be a space that you can create in with the right guidance.
Christina Barsi [00:02:08]:
So I'm going to show you how podcasting supports what you're building next in this episode by really focusing on that foundation that you want to create, to build everything else from. So again, if you're considering podcasting, you're thinking about it. You're likely not looking for another platform that you need to maintain, like social media, for example, where it feels like you need to show up every day. It feels like maybe you have to be camera ready. It's just tons of content that you have to come up with and create. And people talk about batching and all of these things you can do to try to simplify that. But regardless, you're creating lots and lots and lots of quote unquote content. And really, when we're doing that, if you're just starting something new, you may not know exactly what you're creating, all the content around yet, like why, what am I saying and what am I blasting this out for if I'm not sure what my message is yet? So that's something else to consider.
Christina Barsi [00:03:10]:
Another thing to think about is that we want to build depth and we want to build trust. I'm going to talk more about that in a moment. But when we are just building on social media, we aren't creating the trust factor and attracting in a consistent audience that's hearing our message in a way that isn't random or based on the algorithm showing it to them or not showing our message to them. Now, I also want to talk about something that's happening in the industry right now that may be causing some hesitation. And if you're feeling like the ways I'm about to outline, you're not alone. And one that I hear a lot is that it now feels like this heavy lift. And part of that is because of what we're seeing happening on social media. What we see podcasting is we see video, we see YouTube, we see full blown studio setups and a very specific template for success when it comes to podcasting.
Christina Barsi [00:04:13]:
Now the truth is, is that that is for people who are scaling their shows and or have a developed brand and or the resources, time, bandwidth to launch from scratch in that way, meaning they are hiring agencies so they don't spend time, you know, figuring it out and running into walls. Because the truth is, is if you don't understand how that platform builds your audience and develops the ROI that it promises, that when you go onto social media and research YouTube and research how to launch a podcast, video first it promises all this visibility and roi. But that ends up being really hard to achieve if you don't understand the strategy and how to act, activate that and you end up spending just as much time trying to figure that out while you're creating all these new skill sets, Video, audio, video equipment, setup, lighting and post production audio, like all of these things, it's a whole nother layer and it's its own, it's its own platform that functions in its a very specific way that can be beneficial 100%. It is a strategy that's worth leveraging when it matches where you are in the journey, what your resources are in the time that you're in on that journey. Right. And if it fits the intention that you are trying to, you know, cast is it is your audience there, are you interested in going wide and not deep? Which I think is a counterintuitive to podcasting. I think podcasting's superpower is allowing this trust to develop and being able to go deep and semi wide at the same time and really curate a very engaged audience that grows with you and buys in and trusts you so that when you evolve, they're right there with you. And then there's YouTube, where there an algorithm.
Christina Barsi [00:06:16]:
It's serving it up to certain people and it's going wide. Perhaps if you're leveraging the strategy well and getting shown to new people and et cetera, there's lots of little details of how that actually comes to be. And if you don't know how to pull on those levers, it can be a very frustrating experience. And people complain about that happening in audio, or you may see that, like, oh, it's a visibility issue and things like that. But the reality is that you can curate that with strategy in the audio space in a way that attracts and aligns an audience that deeply engages with you. Where YouTube can be leveraged in a way that you may be reaching the masses, but if you're still developing your message, your brand, you're building something that requires more resources and bandwidth to learn all of the new things. It's not the best way to begin, perhaps. So you can always scale into it.
Christina Barsi [00:07:11]:
You can always scale into it. The goal is to keep you going, to create the momentum, to have you keep showing up for it, to feel good and not feel like another thing on your plate, that if it doesn't go well in a certain amount of time, that it just doesn't work for you. And that's just not true. It doesn't have to. It doesn't have to be like that. It can really be a foundation that you get to build on your terms. And perhaps starting with a video first, podcast isn't the best first step. Okay, so that's something that I think is a big misnomer right now that is worth talking about if you are feeling, like, overwhelmed by what you're seeing and how people are talking about podcasting right now.
Christina Barsi [00:08:01]:
So to bring it back, podcasting at its core is simply a conversation that you choose to return to. And again, when you're approaching it as a foundation and not a content hamster wheel, it becomes sustainable. If you're leading with intention and you're leading with your why and it feels good to you and it's joyful to you and you're excited to do it, that's sustainable. That joy, that passion, that's what creates the ability for you to show up to Learn more to stretch yourself a little bit further, to keep going, Right? Like, that is what makes it fun. That's what makes it sustainable. I also want to remind you that you do not have to do everything at once. You don't have to scale up to video really quickly if you don't want to. You don't have to do video ever at all if you don't want to.
Christina Barsi [00:08:51]:
There's ways to still grow and reach the audience that you want to reach, and you just have to start from what matters to you. Another one I hear is I'm not an expert because you're just starting. Of course you're not an expert yet, but here's what I'll. Here's what I'll counter to that. Are you sure? Are you sure you're not an expert in something that you can leverage here, like your story? You're an expert in your story, you're an expert in your lived experiences, you're an expert in your background of work or whatever experiences you have that are something you showed up for daily, right? And I'm willing to bet there's a lot more ideas coming to mind right now as I'm starting to share how you can show up in a way that is still positioning you as an authority. In a way, right? You're an expert in. In these ways. And.
Christina Barsi [00:09:48]:
And in fact, you're the only expert in your story. You're the only expert in your lived experiences, right? So if you're thinking about it that way, then really all you need to get started is curiosity. A willingness to ask questions, to learn and to explore the topic that you are wanting to embark on and share about and create your podcast around. Intentionality. These last two are really important. Intentionality and a clear why. Those are the two, I think really require some homework, some real thought, and some real clarification. That is all you need in terms of clarity to then launch with curiosity.
Christina Barsi [00:10:33]:
Okay, so meaning, like really understanding your intention behind what you want to do next. And that does not need to be complicated. Intention can just be, you know, I want to explore if I like this and do X in the process. Like, help someone else feel normalized as they try to figure out something similar to what I'm trying to figure out. That can be enough. And as you can see, that's really tied to the why. Like, really coming back to why you're choosing to create in this way, to create something new. Sometimes it's easier to start from the idea of, like, what am I walking away from? Am I done with X, Y and Z in my life, or does that really need to change for me? And is this a way to kind of start moving in a new direction? And you know, clear example is it could be creating processes and something that you can show up for regularly.
Christina Barsi [00:11:36]:
That doesn't feel draining, let's say. To me, podcasting feels really energizing. It lights me up. I can do it every single day if I had to. I, I just love it. So to me, it doesn't feel like a draining activity. So when I remove it, that's when things kind of start to feel draining for me. When I don't podcast, my energy is off because I'm not self expressing on a regular basis.
Christina Barsi [00:12:04]:
I'm not fulfilling what I feel is part of my purpose, to guide others to a conversation to have with themselves. Like, these are the things that light me up. So what is that for you? And how does that fit into what you want to create next and how you want to talk about these things on your podcast? If you're thinking about starting a podcast, those are really the two things that you need. And then curiosity, I would say, really drives you forward because the clarity comes from that momentum. You start to see where things feel more authentic to you or how you like to have the conversation, or you notice a theme that you want to lean into more and it starts to fall into place without you needing to like, overthink it and super figure it out before you start. There are just some clarifying exercises you can do to create the format that, that you want to start with again. That can change too, as you get started. You'll learn and go like, oh, you know, I like it better when I don't, you know, end with the same question every time, or vice versa, right? Just little things like that.
Christina Barsi [00:13:16]:
You start to find your groove, essentially. But there is some homework at the beginning that is your creative design or your creative development, as I call it. But the reality is that those are just sort of putting together your structure that follows your intentionality and your why. And then we build out, you know, themes and topics and all those fun things that make the most sense for you to start with because maybe they're easier. They lead with your story, they lead with things that are easier for you to access that you don't, that you're not a super expert in yet, or you have lots of questions around because you are truly leading with your curiosity when you get started. So again, podcasting is not built on having all the answers. It's not really what Your listener is necessarily expecting, unless you set it up that way and then you don't follow through. So it's again, how you set it, set the expectation for your listener.
Christina Barsi [00:14:07]:
You don't have to set it up like, I'm going to be the expert on this. When you just quite aren't there yet. And then what happens is your authority grows through relationship and trust and not necessarily credentials. Those can come. And maybe you have a credential already, so you can totally lead with that if you have that and that's part of what you want to explore or create a platform around and build your foundation from. But I'm trying to share with you that if you're in the process of getting certified, let's say, or you're exploring a new avenue in something that you are, you know, getting credentials in, then you can start this journey alongside that one. If you're feeling like it's time to start, or if you're feeling like you're getting stuck in overthinking, then that's also kind of an indicator to start because that is just a loop that can be a loop we get stuck in. I get stuck in that loop a lot.
Christina Barsi [00:15:06]:
That's when I know, like, all right, I need to just do. To get myself out of this loop of overthinking, because I'm never going to get the answer that I'm looking for until I start. All right, now, number three, the other thing I hear a lot is, well, what would I even talk about if I'm still exploring what's next? I feel like I just answered that in so many ways. But what I want to emphasize here is that podcasting truly meets you where you are, and it will grow with you. So as you're exploring, as you're following your curiosity, as you're maybe getting that certification and learning along the way, as you start to have this ebb and flow with your listeners, maybe with guests, if you bring guests on and with yourself, which is really the gold that no one talks about, is that amazing self development that I think is one of the biggest ROIs you'll ever get out of this experience. It's the one that has changed my life in so many ways. It's, it's why it continues to meet me at every next level growth moment I have is because I, I know that it's going to do that for me. I know it's going to get me to that next level self that I'm looking to get to.
Christina Barsi [00:16:18]:
So it does this beautiful thing of, of Meeting you where you are and then growing with you, creating that ripple effect, creating that expansion and bringing things into your life that you would have not imagined unless you were showing up for yourself every day in this kind of way. And I want to share, like, the truth is that being a beginner again, especially if you've been doing something else for a long time and you're ready for, like, a big shift, let's say, that can feel very, very strange. It can feel very disorienting. And I'm just coming out of a period like this for myself, and I didn't know what to do. I wanted to rebrand my podcast of six years, the one you're listening to right now. It used to be called Be Bold Begin. If you go back just a couple of seasons ago, you'll hear the show being introduced as Be Bold Begin, not Boss Goddess. But I just couldn't wrap my head around it because I wanted to shift some things, and I just couldn't get the clarity on what that was going to look like and how I wanted to speak to my audience.
Christina Barsi [00:17:23]:
So instead, I took a break and I stopped podcasting for a little over a year. And you know what? The clarity that I was trying to make space for during that time, it never came. It never came because I stopped doing the thing that helps me bring clarity, because I was so. I was feeling so vulnerable. I was feeling so disoriented by being in this sort of chapter churn, messy middle place. And I was buying into the noise a little bit where they tell you you have to be a few steps ahead before you know, what is it like, share your wounds once they're healed or, you know, there's all kinds of, like, catchphrases like that in the business world. And I just felt very messy middle moment and unclear, like, how am I going to guide you if I'm unsure of where I'm going? And the truth is, is that I. I just spent that time really overthinking it and not really getting anywhere.
Christina Barsi [00:18:29]:
So I started my podcast again anyway, at the start of this year, 2025, and I said, you know what? Forget it. I'm just gonna need to start and I'm just gonna have to talk through this in between moment and bring on guests who are a step or two ahead of me, who have a little more reflection than I have right now and get curious and ask them how they did it, what helped them, and share this with my audience. Because if I'm going through this right now, chances are you might Be feeling like you're ready for a big shift in your life, and maybe these conversations will help you understand where you're at. So I took that approach, and I'm so glad I did, because that's when the clarity started to come. That's when the momentum came and the rebrand that I wanted to try to figure out, not just for my podcast, but for the brand. I wanted to build off the back of my podcast that I've been dying to create over the years, that I've stopped and started many times because I have my production agency as well, that takes up most of the space. And my goal here was to start shifting that and calibrating everything to my core message on the podcast. So that was a big, heavy lift.
Christina Barsi [00:19:49]:
But I. I felt very stuck, and I felt unstuck when I brought the podcast back. And then now flash forward, you know, about a year later, because I'm recording this in December, just a few days before Christmas, and I. I feel really clear now. I know what I want to build next. I have a clear plan for next year. I know what I'm saying. It just really helped me come back to what.
Christina Barsi [00:20:18]:
What I needed to discover. And the podcast process allowed me to lead with my curiosity, allowed the next moment to unfold organically, allowed me to come back to my voice, allowed me to walk the messy path that I'm about to teach, right, That I wanted to show people. So going through it was actually a really good exercise for me. And, yes, it's strange, it's disorienting, it's extremely vulnerable, and it requires risk, it requires boldness. Right? Be bold, be good. It's truly fulfilling my prophecy here. And I'm really glad that I did, because if I kept waiting, I don't think I would be where I am right now in how I want to share here on this podcast and transform my business. So I'll also share this last thing about this point when the clarity really did start to fall into place.
Christina Barsi [00:21:16]:
Through sharing and exploring and being curious on the podcast, I started to get messages from you again, and I started to resonate with you in a way that I hadn't in a while. I mean, granted, we took a break for a year, but even beyond that, and that was the true ROI for me. And roi, by the way, if you're. It can be kind of jargony, is just return on investment, right? That is the true return on my investment in this medium. And showing up weekly to be on this podcast with you and talk with you and it's why I leaned into solos, because they're. When the clarity started to come, I was like, you know, this is what I want to talk about. And I noticed that that is really when the resonate. The resonation.
Christina Barsi [00:22:06]:
Right. The topic started to really resonate with you. That's when I started to get DMs. That's when I started to get messages like, it feels like you're talking just to me. Or that that episode made me cry because it resonated so deeply. Like, that's the golden right there. That's why I show up, because now we can take the next steps together. Okay, so I'm going to share five grounding reasons with you that podcasting supports what you're building next.
Christina Barsi [00:22:36]:
So let's get into that. So reason number one, which I've talked about a lot already, podcasting creates the foundation for your ecosystem. I want you to create more than content. Content's great. Sure. It's messaging. I hate the word content, if I'm being honest, because it feels like nothing. It has no emotion behind it, and it's become this commodity.
Christina Barsi [00:23:01]:
And what I want you to focus on is not like, how do I create more content, it's how do I build an ecosystem. And creating from intention. Again, coming back to that intention. So most platforms are designed for reach, right? The algorithm, it's designed to keep you there. It's designed for reach. Podcasting is designed for relationship. So when someone chooses to spend 20, 30 or 40 minutes listening to your voice, something different happens. That familiarity forms the trust, deepens the trust.
Christina Barsi [00:23:35]:
So important. That's the most important commodity you can have as a brand or a business or someone who wants to create community trust. The authority becomes embodied. You don't have to force it. It just becomes a part of you. It's. It kind of has this, like, evolved sort of unfolding that. I love this organicness to it.
Christina Barsi [00:23:59]:
And podcasting gives you a stable place to build from. Regardless of what kind of business model or niche you evolve into, it can create that ecosystem that then ripples out in various ways depending on how you want to create your strategies. So you're not building on that one algorithm that you're offered by the platform. You're building this foundation, and then you can decide what levers you want to pull on that makes sense for your goals, your intention, that serve your energy, that serve your audience, where your audience actually is. You're not just pulling content levers, if that makes sense. You're building on all of this intentionality. And you're building for connection and you're building for longevity. It allows when things feel that good.
Christina Barsi [00:24:48]:
And the ROI starts to feel even better. Because you're getting the kind of messages I just described to you that you're sending to me. Thank you so much. It means everything to me when you have that kind of engagement happening and you start to lean into bringing them in closer to you, right? Creating spaces for your community to gather, maybe groups, you know, whatever makes sense for you next, which is a whole beautiful pathway that we can build to continue the evolution so that you get to a place where now the scaling makes sense, now the leveraging content or whatever makes sense, or adding video, things like that makes sense. But we've got to start to get that momentum to get to the place where now we have something, a foundation to scale from. Right? The other thing, unlike social media, podcasting is consumed passively. So passive. Yes, but here's what I mean by that.
Christina Barsi [00:25:41]:
People listen while doing other things. They listen in their life, while they're walking, driving, working, creating, resting. Your voice becomes part of their real life. And this level of engagement creates deeper trust, stronger loyalty, and higher readiness to act on what you share. So when you have a call to action, when you have something you want them to click on, when you're ready to give them the next step, let's say that's how I want you to kind of think about it. They're ready for that next step, you've nurtured them into it, they get where you're going, they want to be a part of it, they trust you to take them on the journey. So that level of engagement is really unique to audio podcasting. The data we have on that was curated from all of those beautiful audio podcast creators.
Christina Barsi [00:26:34]:
And the listeners have showed us how deeply engaged they are. So number three, you're not building in a vacuum, even though it may feel like that sometimes, because it is a one way experience at first while you're recording, unless you're doing it live. But you're not building in a vacuum, actually, you're building, you're building and gaining all this clarity and developing your message while you're getting data in return and community like real people listening. So you can go in and see, like which episodes are getting clicks, what kind of titles are making sense, what kind of topics are they loving? Am I getting any DMS and reactions? Are people joining my newsletter and then replying to what I'm sharing about when I talk about the topics from the podcast, Things like that, it Creates a conversation and it creates momentum. And then also one of the things that I think many, many, I would say every show I've ever helped create within the agency, they. You get this unexpected opportunity thing going on where the people you bring on, let's say you have guests, they become lifelong partners in something that you're creating, they become your best friends, they bring you into the next level that you are trying to get to because they're a few steps ahead and they are the community that you want to be a part of, right, like, or the networking community you want to be a part of in your niche. They can expand things for you, they can bring you in to the spaces that you want to be in. Just all of these cool things can happen.
Christina Barsi [00:28:11]:
This just happened to me where I went on. I went on a podcast as a guest actually, and this host got me pre approved for one of the biggest radio conferences in the world. Or not the biggest. It's the biggest radio conference in the world for the country music genre, which I would have never expected to talk about wellness on a panel with other like psychologists and people who have degrees and this kind of stuff. So I feel very honored to be able to do that. And you know, part of the expenses are paid. It's just something that I would have never thought of on my own, that I would have not submitted for. I didn't even know this existed.
Christina Barsi [00:28:47]:
And people like Taylor Swift go to this thing, it's like a huge event and I get to go speak my truth because of the way I showed up on her podcast, talking about the things I talk about on this podcast about, you know, aligning your business with who you are and being holistic with your strategy and all of this stuff. That's how I got that opportunity. So showing up as yourself, developing that authentic conversation can have such a huge impact on your life when we get to do that. And it, it, it creates the ecosystem for you to start living in that authenticity on a daily basis. Okay, number four, podcasting open doors to high level networking. I just talked about this a little bit, but again, if you decide to have guests or go on other shows as a guest, which actually when you have a podcast, the whole exchange becomes simpler because you have a little more authority because you have your own platform. So pitching someone might be easier and, or you might be invited onto more podcasts that are right for you because you have a podcast and they can see that alignment right away in the conversation they want to have. Okay, so that's one way to think about It.
Christina Barsi [00:30:08]:
And then if you're like, if you just want to start with solos, which I actually really recommend. And then if and when you want to start inviting on guests, it's another way to incorporate this high level networking opportunity that opens doors. I just talked about it. But to zoom in on this point even further, it creates opportunities to have conversations with people you admire who would normally be out of reach. Right. Like you can't just. I think so. For.
Christina Barsi [00:30:38]:
Yes. So one of our clients wanted to have Brene Brown on her show. That sounds crazy, right? Granted, this particular client was an influencer, so she had a strong platform in addition to the podcast that we were creating with her. And it becomes this thing that is accessible because you have a podcast. Brene Brown also has a podcast, so that's helpful too, because she already has the place for you to go submit to, invite her on, or vice versa, pitch yourself to her show. And they got back to us actually within days, maybe even the next day. It was very quick. They the timing didn't work out, but I was very impressed by the fact that I heard back from Brene Brown for this particular reach out.
Christina Barsi [00:31:30]:
This is what I mean, like, shoot for the stars. Because the worst case scenario is they just don't respond. And there's no that you've wasted nothing, maybe a little bit of time to figure out, you know, like, how do I pitch and what do I say? A lot of these places have forms you just fill out to super simplify that pitch. So it's just where, where do you want to go? And like, permission to dream, permission to like invite in that possibility. And maybe it's way different than that. I had another client who had a very, very niche community that she wanted to be an authority in, but because it was so tightly knit, that was actually a little harder to establish for different reasons. But it did really well because it was such a tight niche. Nobody was creating a podcast yet in their arena.
Christina Barsi [00:32:23]:
And this was a really interesting space. I went and did a live podcast with them at this annual conference, the only conference in this community at the time. I think that's changed since. But it was really interesting to see how this grew for them. And what we did, we brought on all of the vendors, all of the people who worked in this niche, and right away created a sponsorship option for them. So there's ways you can do things to help tailor the experience that really is intentional. Again, intentional to what you want to create and that will serve the audience you want to serve. So there's so Many things you can do.
Christina Barsi [00:33:01]:
Creating that space to bring on the people that you admire, that is like a huge one. And then number five, podcasting allows the path to unfold organically. I love this one because it is grounding. It's the, it's the, the grounding nest to the five grounded reasons that I wanted to share with you today. Because the way you can go on this journey is up to you. And I highly encourage you to make these decisions based on what does feel good to you. Because it's such a momentum based experience that builds on itself, that does unfold organically as, as you grow and build. And you keep showing up for it, right? That key thing of, of showing up, it has to be good for your energy, good for your vision, good for your joy, good for what you're creating.
Christina Barsi [00:33:59]:
Like it has to fill a few boxes. The one that I think people get wrong is they focus on, well, this isn't directly making me money and it's like, okay, sure, but it is doing everything else that you want to have happen. If you're building towards a brand or a business. The networking, the self development, the professional development, the clarification, the expansion in ways that you could never imagine because of the networking, the reaching out to people that you think you would never get in the door with, like Brene Brown, the crazy ways you can expand and be creative, the way you can build on your own terms, the way you can continue to evolve it in whatever makes the most sense for you. Like all of that builds towards creating the strategies that will bring the profit. And then there's very direct strategies you can try too that I also teach. You know, marketing and sponsorship from the get go. In fact, I have a masterclass for this, so I'll just link to it in the show notes.
Christina Barsi [00:35:11]:
I think it's only $27, so you can watch it. And I teach you everything about that. So if you're like, great, all of this sounds great. But also I still want to know, how do I monetize, how do I market right away? And amidst, you know, all of this other really foundational stuff that I get to build. So don't worry, I've got you covered there too. And all of it follows the same idea, intentionality and creating things that are hyper aligned to you and your audience. And I have three case studies I share with you in that masterclass too. I wasn't gonna mention that today, but I think it's relevant to talk about here, so check that out too.
Christina Barsi [00:35:47]:
But what I wanna say here about allowing your path to unfold organically again, it's sans, you know, fitting into an algorithm or needing to do a certain template that you've seen online with, like video podcasting or whatever. You truly get to build this momentum yourself in the way that makes sense for you. And then your message gets to evolve as you go with your audience. And your offer will then grow from the real needs of your audience, of your listenership. Because if you're paying attention to how they're responding to you and what you're sharing, you'll know where to lean in. And you can ask them, you can poll them. If you create spaces where they can gather, like your email list or a community, you can just ask them, what are you more interested in? This, that and the other. And then you can create something for them, like the masterclass I just shared with you, because that is something that people ask me all the time.
Christina Barsi [00:36:40]:
So I thought, you know what, let's just. Let's just create something to, you know, show you the strategies that I use in. In an hour. Meaning show you in an hour. All the strategies take longer than an hour. Okay. So you don't have to rush through all of these stages. You get to really treat it like you would a business.
Christina Barsi [00:37:00]:
You're not going to go from A to Z, like, you're not going to scale in month two of your startup business. This is the same way. So the confusion, I think, is we see things on social. We know that this idea of going viral is a possibility. And when we build for winning the lottery, what are we actually building? What's the intention? What's the why behind that? It starts to lose its foundation, if you will. Right. We're talking about that a lot today. That's kind of the main theme here.
Christina Barsi [00:37:34]:
And I just want you to start thinking about it that way. How can we ground this into something really actionable that you can take a step towards Right. After you're done listening to this episode, if you want to. So what could that first step be for you? It could be maybe watching the masterclass. It could be listening to some of the other episodes that maybe you missed about this topic, or it could be jumping into one of my freebies to learn a little bit more. So if any of this resonated with you and it sounds like the way you'd like to build what comes next, maybe podcasting is for you. Maybe it is a next step. And if you're like, no, I'm actually really far into my journey with my brand, and I'M ready to just scale the business more, and I want to do that with some nurture content, I want to be on video, all of that, then that might be the better strategy for you.
Christina Barsi [00:38:30]:
But if you're just starting out and you're in this messy middle that I was in earlier this year, and you're ready to turn the chapter, and you're ready to really lean into honoring yourself, grounding yourself, feeling like you're building something from a regulated nervous system, and the strategies mirror who you are and all of that good stuff, then starting in the way that I'm talking about it and really building that foundation might be your better first step. Okay, this was a long one, but I had a lot to share with you, so I hope it's helpful and I will see you next time.
